At BAAKD, fabric comes first.
It’s the main ingredient, so why shouldn’t it. Feel the SoftFlex™ difference: a sueded, brushed finish that’s soft as a cloud and designed for next-level comfort. This medium-weight fleece wraps you in just the right amount of warmth & never bulky, always breathable. Crafted from a durable 80/20 cotton-poly blend, it holds up to daily wear while keeping things light, cozy, and effortlessly wearable. When the fabric feels this good, everything else just works.
Oh - and it's got more bounce than your favorite cushion.
What's inside SoftFlex™?
Built for Comfort. Made to Lift.
SoftFlex™ isn’t just soft — it’s strong where it counts. Designed for movement, recovery, and everyday wear, this fabric blends plush comfort with practical performance. Whether you're stretching, lifting, lounging, or layering, SoftFlex™ delivers dependable support without compromising on feel.
Engineered from a breathable 80/20 cotton-poly blend, it features internal structural reinforcements in key areas like seams and pockets — so it holds up during wear and wash. Its mid-weight fleece construction adds warmth without the bulk, while the brushed, sueded face provides a luxury feel you’ll want to live in.
From the gym floor to your daily routine, SoftFlex™ works as hard as you do.
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Soft Touch
A sueded, brushed finish that feels like a warm hug—ultra-soft against your skin, with a lived-in feel you’ll want to wear every day.
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Cloud Feel
A plush, airy texture that wraps you in comfort—lightweight yet cozy, it breathes easily while delivering that all-day, just-right warmth you never want to take off.
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Internal Structure
Hidden reinforcements at key stress points for added durability—thoughtfully engineered to hold up to daily wear and repeated washes.
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Everyday Performance
Styled for laid-back lounging, built with the flexibility to move through your day—effortless comfort meets everyday function.
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Durable Cotton Blend
Designed to breathe effortlessly, built to last longer, and made to move seamlessly with you—comfort that keeps up, no matter the pace.
Field Tested
Before the official launch, we put SoftFlex™ in the hands of a carefully selected group — athletes, creatives, and everyday movers — to live in it, train in it, and wear it hard day after day. The verdict? Comfort that holds up strong and reliable, no matter what conditions you face.
Next-level cozy
“I want this in every color. The brushed feel is incredible — perfect for long flights or chilling out. Legit the comfiest thing I own.”
— Maeve D., Wear-Tester
Built to last
“These sweats go with everything, and they really last. I’ve worn mine nonstop for weeks, and they still hold up like new.”
— A.B., Early Wear Review
A must have
“Soft, thick, warm, and insanely cozy. It’s everything I was hoping for — and then some. Cannot recommend them enough to anyone”
— Rosa F., Product Tester
My go-to sweats
“Coziest pants I own. I’ve been living in them — from sleep to street. They do it all. A must have for me, oh, and in all the colors too”
— Charlotte S., Test Group Member
Crafted for all-day comfort, this premium mid-weight fleece features a brushed, sueded exterior that’s soft to the touch and a cozy, fleece-lined interior for a warm, cloud-like feel. Designed to balance structure and softness, it moves with you effortlessly while delivering that lived-in comfort from the very first wear. This is the fabric that makes every piece feel like an instant favorite.
Soft enough to live in, structured enough to style — this midweight fleece was made for more than just lounging. Its cozy, brushed interior and fluid drape make it the kind of fabric you’ll reach for day after day, season after season. Easy to layer, hard to take off — built for year-round comfort without the bulk.
Find Your Fit in SoftFlex™
Discover the pieces crafted with our signature SoftFlex™ fabric — where comfort meets structure, and softness never sacrifices strength. Each item is designed to move with you, support your routine, and elevate your off-duty fit.
SoftFlex™ elevates everyday wear with a refined blend of comfort and performance. Featuring a smooth, sueded exterior and an ultra-soft, cloud-like interior, this midweight fabric offers structure without stiffness and softness without compromise. Whether you're gearing up, cooling down, or somewhere in between — every piece is made to move with you, feel good on you, and last well beyond the first wear.
Explore the full lineup of SoftFlex™ staples and find your new favorite way to flex.
SoftFlex™ was built for comfort, but made to lift. It’s our latest material, designed with a fleeced interior for all-day softness and a sueded, brushed exterior for a smooth, cloud-like feel. Warm without being bulky, it’s ideal for warming up at the gym or layering into your everyday style. Made to move with you, this SoftFlex™ piece is breathable, flexible, and easy to wear high- or low-waisted depending on your vibe. Whether you're heading out, winding down, or lifting up, this fabric’s got you covered. At BAAKD®, we believe in quality that shows up for you, wherever you are in the process.
FAQ
How do I care for my SoftFlex™?
For best results, machine wash with similar colours at 30ºC using a gentle cycle. Use a cool or light tumble dry setting. Do not use bleach or dry clean this garment. To preserve the fabric's appearance, iron on the reverse side only.
✓ Machine wash cold at 30ºC
✓ Do not bleach
✓ Iron on reverse side
✓ Do not dry clean
How does SoftFlex™ fit?
SoftFlex™ offers a relaxed, oversized fit designed for ultimate comfort and easy movement. Made from a premium cotton-poly blend with a soft-brushed exterior, it feels like your favorite loungewear while maintaining a clean, stylish look. Perfect for everyday wear with a roomy, wide-leg silhouette and cargo details.
What size should I order in SoftFlex™?
Some pieces have an intentionally oversized fit. For a relaxed look, go with your usual size. If you prefer a more fitted silhouette, consider sizing down.
Is SoftFlex™ only for the gym?
SoftFlex™ is designed to transition effortlessly from the gym to street. With its sleek, minimal style and cozy feel, its perfect for both lounging and going out.
Will the fabric shrink after washing?
No, as long as you follow the recommended washing instructions, the fabric stays soft, light, and airy—making it suitable even for warmer days.